01Comp library inspiration anchors
[Anchor A] 790102766708100 — biorootlabs — 84.1 (rank_mrv 7) — ex-pharma-insider absorption reframe Hook pattern: "The truth about turmeric 👀" — curiosity authority open; scripted-authority register On-screen text style: caption hook + science-breakdown labels; three-requirements list builds on screen B-roll cuing: absorption-science-breakdown mechanism diagram (sparse — talking-head-heavy) Transition: hard cut hook → authority; soft within mechanism Mute-test asset: caption-hook text + speaker face Best-fit beat type in our script: hook + mechanism-reveal — PRIMARY. The counterintuitive-claim open + the conversion-gap teach. Tooling stack inferred: Soul Cinema single-speaker studio authority. Matches our target ✓.
[Anchor B] 2055095701568031 — groundingwell — 91.9 (rank 1) — medical-lecture On-screen text style: on-screen-caption-hook (text leads the first frames) Best-fit beat type: hook caption mechanic — SECONDARY (borrow the t=0 caption-reveal that carries mute-test). Tooling stack inferred: Soul Cinema + post overlays ✓.
No asset_library.md (V3) — product B-roll (dropper) AI-generated via Higgsfield Marketing Studio.
02Per-beat storyboard
▸ Beat 1: NOT AGING 0:00–0:16
| Persuasion goal | Mute-test + counterintuitive-claim hook ("that's not aging — your follicles are starving"); open Loop 1 Shot type: Tight close-up, speaker to camera Camera: Eye-level, locked, centered; subtle push on "starving" On-screen text: "YOUR FOLLICLES ARE STARVING" — center, animate in t=1s, hold to t=5s [Anchor A/B caption-hook] B-roll cue: none (hook = face + text only, cleanest scroll-stop) Lighting: Studio three-point, warm-neutral 4500K key, soft fill Transition out: Soft cut to medium Avatar-tool prompt: MODEL: soul_cinema_studio | SOUL_ID: {nha_soul_v2} | PROMPT: "Warm authoritative woman 70s, silver chin-bob, calm-direct expression, clean neutral studio backdrop, three-point lighting warm 4500K, medium close-up, eye-level locked, slight bokeh" | NEGATIVE: "text, multiple faces, distorted hands, folksy kitchen clutter" | ASPECT: 9:16 | ON_SCREEN_TEXT post: "YOUR FOLLICLES ARE STARVING" center t1-5s Mute-test: PASS — face + bold center claim text stop scroll sound-off Production-limitation cross-ref: none (solo studio = lowest-friction AI render) |
▸ Beat 2: THE HUNGRY FOLLICLE 0:16–0:52
| Persuasion goal | Mechanism reveal — T3 fuels follicles; the drain/brush/eyebrow payoff Shot type: Medium; one mechanism-diagram insert Camera: Eye-level locked; eyeline to camera (no board — studio, gestures only) On-screen text: "T3 = active thyroid hormone" lower-third t=24–30s (≤6 words) B-roll cue: animated follicle-cycle diagram (grow→rest→shed, T3 fuel low) t=22–46s [Anchor A science-breakdown aesthetic] Lighting: Default studio Transition out: Motion-matched off the diagram Avatar-tool prompt: Soul Cinema NHA medium, gestures; mechanism-diagram = separate post motion-graphics layer Mute-test: N/A Production-limitation cross-ref: none |
▸ Beat 3: THE NUMBER THEY SKIP 0:52–1:28
| Persuasion goal | Reframe — storage T4 vs active T3, "normal labs" gaslighting; speaker-anchored "forty years"; close Loop 1 Shot type: Medium-close to camera Camera: Eye-level locked; beat-hold on "starving for the active one nobody measured" On-screen text: "labs see the storage form, not the active one" center t=70–78s (≤9 words) B-roll cue: T4→[selenium+zinc]→T3 conversion diagram + "NORMAL" lab readout t=58–78s Lighting: Default Transition out: Cut to clean medium (pivot) Avatar-tool prompt: Soul Cinema NHA medium-close, measured authority; conversion-diagram overlay t58-78s Mute-test: N/A Production-limitation cross-ref: none |
▸ Beat 4: WHAT TURNS IT BACK ON 1:28–2:05
| Persuasion goal | Solution intro (earned pivot) — "supports your body's own conversion"; damaging admission (won't work for everyone / autoimmune-iodine / not fast) Shot type: Clean medium, to camera Camera: Eye-level locked; warmth push on the damaging-admission line On-screen text: none (direct-advice talking-head reads strongest; keeps VS1 in band) B-roll cue: none Lighting: Default warm Transition out: Soft cut Avatar-tool prompt: Soul Cinema NHA medium, warm-direct authority Mute-test: N/A Production-limitation cross-ref: none |
▸ Beat 5: WHY LIQUID + CLOSE 2:05–2:30
| Persuasion goal | Format differentiator (gut absorption) + sister past-story + CTA-stack ("two drops under the tongue. That's it.") Shot type: Medium → product cutaway → back to speaker for CTA Camera: Locked; product beauty insert; gentle push to close On-screen text: "Kindled — link below · alongside your doctor" lower-third t=2:22–2:30 (≤8 words) B-roll cue: AI product shot — Kindled berry-liquid dropper, under-tongue drop (Higgsfield Marketing Studio, closeup-product) t=2:08–2:14 Lighting: Product clean brand-warm; speaker warm default Transition out: End card Avatar-tool prompt: Soul Cinema NHA CTA close-up + MARKETING_STUDIO closeup-product (Kindled dropper) + end-card overlay post Mute-test: N/A (close) Production-limitation cross-ref: product render needs brand-accurate bottle (no asset library) — art-direction reference flag |
03Visual continuity audit
- Location: single studio throughout. ✓ Lighting: warm-neutral default, consistent (no unwarranted shifts). ✓ Speaker: one NHA, consistent. ✓ Diagram layer: consistent line-art language Beats 2-3. ✓
04Mute-test verification
- First 5s: PASS — face + "YOUR FOLLICLES ARE STARVING" center text (Fork-4 strategy 1). Survives full 5s (VS5 ✓). Hook text 4 words (VS2 ✓).
05Production-limitation cross-ref
production_limitations.mdempty Phase-1 → formal check silent-skips (no false-positive). Solo×studio + PROVEN avatar lineage = lowest-friction AI render in the batch; production-ready now via Soul Cinema. This is the control's strategic value — cheapest to produce, highest test-confidence.
06Tooling prompt index
- Beat 1 — Soul Cinema (NHA hook) + post caption
- Beats 2-3 — Soul Cinema NHA + post motion-graphics diagrams
- Beat 4 — Soul Cinema NHA (talking-head, no B-roll)
- Beat 5 — Soul Cinema NHA CTA + Higgsfield Marketing Studio (product) + end-card
07Pipeline update block (for concept_pipeline.md)
08Storyboard produced: 2026-06-02 — The Follicle Death Spiral (C1) via /storyboard-yapper
Concept ID: C1 (Kindled B.2 batch, control) Production Target: Higgsfield Soul Cinema (solo studio, PROVEN avatar) Visual Style: clean-studio authority Comp Library Anchors: 790102766708100 (biorootlabs 84.1), 2055095701568031 (groundingwell 91.9) Mute-test: PASS (face + center claim text) Production-limitation flags: 0 blocking — production-ready now (lowest-friction in batch)