01Comp library inspiration anchors
[Anchor A] 2055095701568031 — groundingwell — 91.9 (rank_mrv 1) — medical-lecture reframe Hook pattern: on-screen-caption-hook ("The anti-inflammatory secret is out 😲") + authority-hijack styled as medical-conference presentation On-screen text style: caption-hook leads; clean authority captions through mechanism; curiosity-loop B-roll cuing: authority-framing + occasional diagram insert; lecture-aesthetic stage Transition: scarcity-close; measured lecture pacing with beat-holds Mute-test asset: caption-hook text + presenter on stage Best-fit beat type in our script: hook (caption + confession) + the whole lecture body — PRIMARY. This IS the C4 aesthetic. Tooling stack inferred: Soul Cinema stage backdrop + post captions / OR real-shoot stage. Matches our target ✓.
[Anchor B] 1025090206861311 — trywellim — endo-confession cluster — "A 58-year-old woman died in my clinic… levothyroxine 16 years… TSH perfect" Hook pattern: endocrinologist mortality-confession (we use the SOFTER "I told women it was stress, I was wrong" — same archetype, lower compliance risk) Best-fit beat type: hook confession register — PRIMARY. (Borrow the confession FRAME, not the mortality content.) Tooling stack inferred: Soul Cinema single-speaker authority. ✓
[Anchor C] 1270622544483224 — groundingwell — 82.7 — authority-keynote Best-fit beat type: stage keynote register/blocking — SECONDARY. Tooling stack inferred: Soul Cinema stage. ✓
No asset_library.md (V3) — product B-roll AI-gen (Higgsfield Marketing Studio).
02Per-beat storyboard
▸ Beat 1: THE CONFESSION 0:00–0:20
| Persuasion goal | Mute-test + confession hook ("for twenty years I told women it was stress. I was wrong"); reveal-loop ("I'll show you what I was missing"); open Loop 1 Shot type: Medium on endo at stage-front; slight wide to establish stage + implied audience Camera: Eye-level → slow push; declarative stage framing (presenter spot) On-screen text: "AN ENDOCRINOLOGIST'S CONFESSION" — center, animate in t=1.5s, hold to t=5s [Anchor A on-screen-caption-hook] B-roll cue: none (stage + caption + confession face carries) Lighting: Warm presenter spot 3800K, charcoal backdrop, soft-focus implied audience in foreground edge Transition out: Soft cut to medium-close (lean into the teach) Avatar-tool prompt: MODEL: soul_cinema_studio | SOUL_ID: {endo_soul_v2} | PROMPT: "Female endocrinologist 50s, composed-confessional expression, standing at lecture-stage front, warm presenter spotlight 3800K, charcoal stage backdrop, soft-focus audience silhouettes in foreground edge, cinematic medium, eye-level, slow push" | NEGATIVE: "text, multiple faces, distorted hands" | ASPECT: 9:16 | ON_SCREEN_TEXT post: "AN ENDOCRINOLOGIST'S CONFESSION" center t1.5-5s Mute-test: PASS — stage authority + confession caption stop scroll sound-off Production-limitation cross-ref: ⚠️ implied-audience (soft-focus silhouettes baked into the Soul prompt) avoids needing separate audience-reaction cuts (settings/on-stage §8). Real audience plate is the premium alternative. |
▸ Beat 2: WHAT THE TEST DOESN'T SEE 0:20–0:58
| Persuasion goal | Reframe mechanism — storage T4 vs active T3, the lab gap; beat-holds for stage gravity Shot type: Medium-close; one clean diagram insert (lecture-screen style) Camera: Eye-level locked; 2-second beat-hold after "It does not measure how much of the active one is actually reaching your cells" On-screen text: "measures storage T4 — NOT active T3" lower-third t=34–42s (≤7 words) B-roll cue: lecture-screen diagram behind/beside her — T4→T3, test reads T4 "NORMAL" t=30–50s [Anchor A authority-framing diagram] Lighting: Spot default; screen-glow accent Transition out: Soft cut Avatar-tool prompt: Soul Cinema endo medium-close at stage; lecture-screen diagram = post motion-graphics composited behind/beside (NOT avatar-drawn) Mute-test: N/A Production-limitation cross-ref: diagram is post-production (avatar doesn't draw) — clean |
▸ Beat 3: WHERE YOU SEE IT FIRST 0:58–1:28
| Persuasion goal | Follicle mechanism + visible signal (widening part, eyebrow); systemic critique ("told this was depression, handed a prescription") Shot type: Medium-close to camera (board out — direct stage address) Camera: Eye-level; warmth on the systemic-critique line (broad stage aside) On-screen text: none (the systemic line is sound-on territory — let her voice carry it; on-screen text would harden a compliance-sensitive beat) B-roll cue: brief follicle/eyebrow visual t=1:04 (subtle, lecture-screen) Lighting: Default Transition out: Hard-ish cut (pivot) Avatar-tool prompt: Soul Cinema endo medium-close, stage; brief follicle insert post Mute-test: N/A Production-limitation cross-ref: none |
▸ Beat 4: HOW I PRACTICE NOW 1:28–2:05
| Persuasion goal | Solution (earned pivot, "eight years ago I changed completely") — full panel + nutrients; "not a cure" + adjunct + autoimmune-iodine (damaging admission, said plainly to the room) Shot type: Medium, declarative stage Camera: Eye-level locked; beat-hold on "it is not a cure, and it is not for everyone" On-screen text: "full panel + feed the conversion" lower-third t=1:38–1:46 (≤6 words) B-roll cue: none Lighting: Default warm Transition out: Soft cut Avatar-tool prompt: Soul Cinema endo medium stage, declarative-warm; two-point text build post Mute-test: N/A Production-limitation cross-ref: none |
▸ Beat 5: WHY I'M STANDING HERE 2:05–2:30
| Persuasion goal | Speaker-anchored proof ("most of them tell me… baby hairs came back") + VOC tie + CTA (full panel + Kindled, adjunct) Shot type: Medium-close → product cutaway → endo close for CTA Camera: Eye-level; gentle push to close; product beauty insert On-screen text: "Kindled — link below · alongside your doctor" lower-third t=2:24–2:30 (≤8 words) B-roll cue: AI product shot (Higgsfield Marketing Studio, closeup-product) t=2:14–2:18 + end-card Lighting: Spot warm; product clean Transition out: End card Avatar-tool prompt: Soul Cinema endo CTA close + MARKETING_STUDIO closeup-product (Kindled dropper) + end-card post Mute-test: N/A (close) Production-limitation cross-ref: product render needs brand-accurate bottle (no asset library) — art-direction flag |
03Visual continuity audit
- Location: single stage throughout (presenter spot + charcoal + implied audience). ✓ Lighting: warm presenter spot consistent. ✓ Speaker: one endo, consistent. ✓ Audience: soft-focus implied audience consistent in establishing/edge frames (not cut to reactions — avoids the AI-audience-cut problem). ✓
04Mute-test verification
- First 5s: PASS — stage authority framing + "AN ENDOCRINOLOGIST'S CONFESSION" caption (Fork-4 strategy 1, caption-led per Anchor A). Survives full 5s (VS5 ✓). Hook text 3 words (VS2 ✓).
05Production-limitation cross-ref
production_limitations.mdempty → silent-skip. Setting-file note (not YS6): stage + audience-reaction integration is harder for AI (on-stage §8) — designed around via implied-audience (soft-focus silhouettes in the Soul prompt) + implied-audience direct address (no reaction-cut dependency). Production-feasible via Soul Cinema; real-shoot stage is the premium path for the keynote NEEDS-CALIB register (a real presenter sells "keynote" better than an avatar — flag for the differentiation-swing budget decision).
06Tooling prompt index
- Beat 1 — Soul Cinema (endo stage hook, implied audience) + post caption
- Beats 2-3 — Soul Cinema endo stage + post lecture-screen diagrams
- Beat 4 — Soul Cinema endo (declarative, two-point text)
- Beat 5 — Soul Cinema endo CTA + Higgsfield Marketing Studio (product) + end-card
07Pipeline update block (for concept_pipeline.md)
08Storyboard produced: 2026-06-02 — An Endocrinologist's Confession (C4) via /storyboard-yapper
Concept ID: C4 (Kindled B.2 batch, differentiation swing) Production Target: Higgsfield Soul Cinema (stage + implied audience); Real-shoot premium alternative Visual Style: lecture-keynote / medical-conference aesthetic Comp Library Anchors: 2055095701568031 (groundingwell 91.9), 1025090206861311 (trywellim endo-confession), 1270622544483224 (groundingwell 82.7) Mute-test: PASS (stage authority + confession caption) Production-limitation flags: 1 designed-around (stage-audience → implied-audience); production-feasible (real-shoot recommended for keynote register fidelity)